The cutting edge of regenerative technology is aligning market incentives with regenerative land stewardship. This is an area that Gregory Landua and his colleagues with the Regen Network have been pioneering since 2017 as they began asking questions of how to scale impact and help farmers and land managers switch to regenerative practices.

By focusing on what Gregory calls a watershed view, the Regen Network was able to put the pieces together to monitor, value, and sell ecosystem services directly to buyers around the world. This may sound familiar as the carbon credit market has been gaining traction over the last decade. In fact, it has been growing 30% year over year according to Gregory and it will continue to heat up as more and more companies and organizations voluntarily pledge to offset their carbon emissions.

In this podcast episode Gregory talks about his background and the catalyzing moments that led to the genesis of the Regen Network. He covers the critical challenges that they had to overcome in order to not just create the marketplace for these credits, but also how to work with the farmers and gather data about the underlying ecology including soil health, aforestation, biodiversity, carbon sequestration, and more.

This episode should give you an introduction that there are some major things in the works to help bring about a healthy, resilient, and regenerative future. While some of the technology may be complex, at the heart of the matter is the revitalization and preservation of land and nature.

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